Good Butter

We’re Good Butter™, a creative agency built on exceptional taste. The best work doesn’t announce itself. Most people just notice it’s better.

Meet your tastemakers.

Ryan Lockwood
Ryan LockwoodFounder, Chief Creative OfficerNew York, NY
Sean Perez
Sean PerezVP, Creative Director, DesignLos Angeles, CA
David Rovis
David RovisDirector, Creative OperationsNew York, NY
Caitlin Kehoe
Caitlin KehoeDirector, Brand PartnershipsNew York, NY
Scotty Soltys
Scotty SoltysVP, Growth & New BusinessGrand Rapids, MI
Aaron Pfannebecker
Aaron PfannebeckerVP, Creative Director, CopyNew York, NY
Peri Levin
Peri LevinSr. Art DirectorAustin, TX
Margaret Schiefer
Margaret SchieferSr. Motion DesignerGrand Rapids, MI
Tyler Naugle
Tyler NaugleSr. Motion DesignerKingston, NY

Good Butter™ is built on three ingredients.

Taste

Knowing what matters and having the confidence to know the difference.

Judgment

Sweating the details because they’re rarely just details.

Care

Knowing what makes something worth remembering.

A horned cosplayer and a grinning guest under a Krazy Glue neon sign
Krazy GlueInvisible strength for a household name.
LIV Golf launch campaign
LIV GolfLaunching a new golf league.
Wheels Up out of home campaign
Wheels UpFly UP, from the Super Bowl to the IPO.
Back Market Tech Reborn billboards
Back MarketTech Reborn, on billboards around the world.
Marcus by Goldman Sachs app launch
Goldman SachsLaunching the Marcus app.

Our team has mixed it up with brands from superglue to private jets and everything in between.
It turns out, Good Butter™ goes with everything.

What we do

An agency built for churnmaxxing.

Strategy, Identity, Campaigns, Content, Experiences.

Relevant

With a roster of incredibly curious and tapped-in talent, we are always informed by culture in a way that leads to bigger ideas, better creative, and incredible outcomes.

Fast

Ferris was right: the world moves fast. So do we. We built our shop around it. We believe in an always-on creative strategy because these days, if you don’t, you’ll definitely miss it.

Collaborative

We believe there should be less distance between the clients and creatives. By bringing more of the right voices into the process, ideas become richer and better rooted in your business.

Bring us the brief.

Or the half-brief. We’ll bring the right people, the good taste, and, obviously, the butter.

Say hello@goodbutter.nyc